Ever noticed how people who are perceived as attractive often seem to have an easier time in life? That’s not just your imagination; it’s a phenomenon known as beauty privilege. But what does it mean to possess beauty privilege, and how...
If you have an online shop, you’ve probably heard the terms on-page SEO or Shopify SEO without realizing what this means. It’s important to understand that as an online business owner, SEO is instrumental to your success. Let’s start with the basics...
As a business owner, you might be spending a lot of time on packaging and shipping, when you’d rather be working on marketing. Do you keep all of your stock in your home or do you go with third party fulfillment, and what does that even mean? In...
When you work hard to perfect your products, it can be painful to see a return request come into your inbox. As hard as it can be – return policies are super important when it comes to running your business. If done right, they’ll increase customer...
A logo is a representation of your business’ identity. Once you come up with a business name, you need to find a logo that extends your brand. Your logo can help to express feelings and emotions that you want customers to associate with your...
When you tell others that you start a company one of the first questions is always what your business is called. Coming up with a good business name seems simple until you have to come up with one yourself. It’s not unusual to have a hard time...
