how to write thank you notes for your customer

How to Write Thank You Notes to Show Appreciation

When you hear the words, “thank you cards”, you might be thinking of parties or gifts. However, as a business owner, creating thank you notes for your customers are equally important as they are in your personal life. Plus, it’s easier than you’d think to create them and they can have a bigger impact on your customers than you probably realize.

Why Should You Send a Thank You Note?

A thank you note can be a great touch for a number of reasons. First, while it might seem simple, it can be a great way to retain customers. When a customer remembers any experience, their final thoughts and feelings are often the most memorable, this means that you certainly want to leave a positive and lasting impression. This can also be a smart way to gain word of mouth traffic or more customers to your website. And of course, because not everyone does this, sending a thank you note will help you to stand out against the crowd.


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How to Send a Thank You Note or Card

Now that you’re ready to send a thank you note, you have two options:

  • Email
  • Hand-written Note

Whichever you choose, there are key elements to include for each. If you go the email route, it’s important to be on-brand with the message and to show that you are authentic, caring, and happy to help.

On the other hand, a hand-written note can often leave a lasting impression because it’s unexpected nowadays and provides a special touch. This can also convey that you appreciate and care about the customer enough to pay attention to the details and that you’re willing to put in the extra time and effort to provide a great experience for your customers.

What NOT to say In a Thank You Note

When you’re writing your thank you notes, you want to avoid being too generic. This also means that you should stray away from pushing for additional sales or writing notes that are overly long. You should also avoid sentences such as:

  • Thank you for your business
  • Thank you for your order
  • Thank you for your purchase

What To Say to Leave a Great Impression

As you’re writing your thank you notes, keep in mind that it’s more about the relationship than about the money. You want to build a genuine connection with each customer and show that you value them as a person, rather than just a sales number. You should also focus on keeping the note positive and make an effort to use proper stationery. If you’re feeling stuck, try including one of these sentences:

  • Thank You For Your Support
  • Thank You For Choosing Us


How to Structure a Thank-You Note

Remember that you can always personalize and add some creativity to your thank you notes. There is a multitude of ways to say thank you. To start, you can begin with a general greeting and/or a thank you message. Adding the customer’s name is a great touch. You can also include a personalized element if you’d like to and you can end with a sign-off.


  • Hello (name of customer)
  • Dear (name of customer)
  • Thank You (name of customer)

Thank You Statements

  • Thank You For Purchasing With Us
  • Thank You For Ordering With Us
  • Thank You For Shopping With Us
  • Thank You For Being a Great Customer


If you’re able to, you can even add personalized elements based on the product you’re selling or the location. As a new shop owner or small business, this will certainly set you apart from the competition. Here are some examples:

  • Your order made my day, and I hope that your new coffee mug brightens yours too.
  • I hope you enjoy your new sweater and that it will keep you warm during the chilly Colorado winter! 

Sign Off

Depending on the look and feel of your thank you notes, you can sign off a few different ways. For instance, you could sign off with your first name and/or the name of your business. You could also include a way for the customer to stay in touch, either providing an email address, phone number, or social media link. This can also be a good way to humanize your brand and to remind the customer that there is a real person who is eager to help and provide a great customer experience.

Next, let’s talk about some customer thank you notes examples.

Examples of Thank You Notes for Customers

Example #1:

Hello Sarah!

Thank You For Shopping With Us!

We hope that your new coconut lip balm makes you feel beautiful both inside and out. You deserve it.

Stay Amazing,


P.S. The coconut scent is my favorite too!

Example #2:

Dear Customer,

Thank You So Much For Purchasing With Us!

We really appreciate you choosing to shop with us. 

As a small token of our thanks, we would like to offer you 20% off your next order with Coupon Code: THANKYOU20



Example #3:

Hi Megan,

Thank You For Ordering With Us! 

You have made our day and we hope that this makes yours as well! 

We always appreciate your feedback.



Let’s Stay Connected.

Example #4:

Hello Anna,

Thank You For Supporting Us! 

As a small business, your support means so much as each and every item is crafted by hand.

We appreciate you and hope you enjoy your product as much as we enjoyed creating it for you.



Example #5:

Hi Andy,

Thank You For Shopping With Us.

We really appreciate your continued support. As a frequent customer, we value you and the relationship that we’ve built. We know that you have so many choices, and we’re honored that you continue to shop with us.

You rock,


Other Ways to Thank Customers

You should also keep in mind that in addition to thank you notes, there are other ways that you can show customers how much you appreciate them. Here are a few examples to consider:

  • Be aware of birthdays, and send a special note.
  • Send small gifts.
  • Implement feedback.
  • Create a loyalty program.
  • Donate to a charity.

Now, you’re all set to go out and create unforgettable thank you notes for your customers. As you can see, it’s all about relationship building and creating a positive bond with each and every customer. Regardless of whether you have a few customers or thousands, a small personalized touch can go a long way.