13 Best Social Media Marketing Courses & Classes

⭐️ Social media marketing can be a valuable way to grow your business and reach a large audience.
⭐️ The courses below will help you learn key skills as you develop your social media presence.

Social media marketing is an art that takes equal parts creativity and strategy. You need to be able to come up with compelling ways to entertain your audience while also driving conversions.

Luckily, there are plenty of online classes that can help you master the art of social media. Most cover core concepts like how to create an effective social media marketing strategy, how to use social media ads, how to grow your followers on social media, and how to measure your efforts. Some even include information about social media marketing best practices for specific platforms, like Facebook and Instagram.

If you’d rather learn through a real-life instructor, you can also audit classes or sign up for courses with live lectures. Some focus entirely on social media marketing, while others integrate specific topics, like social media and content marketing.

If you’re a seasoned pro looking to brush up on your newest tricks, you can also look for classes that focus on social media analytics, social media marketing for small businesses, or social media marketing for nonprofits.

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Learn Social Media Marketing with these Courses and Tutorials:

1. Context is Key: Social Media Strategy in a Noisy Online World

Instructor: Gary Vaynerchuk
Platform: Skillshare

Social Media is a great way to reach your potential customers, but it’s also a minefield of noise. In this course, you’ll learn the fundamentals of social media marketing, and how to use these techniques to create meaningful connections with your audience that will be beneficial for both you and them.

2. Learning Social Media Marketing: Learn Ads on 10+ Platforms

Instructor: COURSE ENVY
Platform: Udemy

Social media marketing is a great way to connect with your customers and establish yourself as an expert in your market. In this course, you’ll learn how to use Facebook Ads, Twitter Ads, Instagram Ads, Pinterest Ads and more. You’ll also learn about implementing these ads into your own social media marketing plan to drive more traffic to your website and increase conversions.

3. The Social Media Manager & Marketing Course for Business

Instructor: Lottie Mosley
Platform: Udemy

The Social Media Manager & Marketing Course for Business is a complete and comprehensive course that will teach you how to use social media to grow your business. It covers everything you need to know about Facebook, Twitter, Instagram, LinkedIn and YouTube. You’ll learn how to create personas, craft your message, build an audience of people who like what you do and use every tool at your disposal. This is one of the best courses on social media marketing and business I’ve ever seen.

4. Introduction to Social Media Strategy

Instructor: Brian Peters
Platform: Skillshare

The Social Media Marketing course, Introduction to Social Media Strategy, is a comprehensive introduction to the world of social media marketing. For anyone who wants to learn how to start a social media campaign, or figure out what they should be doing next, this course will provide the foundational knowledge and skills necessary for success.

5. Learn Social Media Marketing: Complete Certificate Course

Instructor: SO ME Academy
Platform: Udemy

Master the art of social media marketing with this comprehensive course that teaches you everything you need to know about marketing on social media platforms. This course includes lessons on Facebook, Twitter, Instagram, LinkedIn, Pinterest and more.

6. Social Media Marketing: Top Tips for Growing Your Followers & Going Viral

Instructor: Cat Coquillette
Platform: Skillshare

Social Media Marketing is a rapidly growing area where even the smallest of businesses can make significant strides in their overall growth. It’s also a tough one to master, so it’s important to do your research and pick a course that will be helpful to you. This course will teach you everything you need to know about how social media works and how you can use it effectively for your business.

7. What is social media marketing? – Social Media Marketing Foundations Video Tutorial

Instructor: Brian Honigman
Platform: Linkedin

Learn the fundamentals of Social Media Marketing from an expert! This comprehensive video course will teach you what social media marketing is, how it’s different than traditional marketing and how to create a social media plan. Whether you’re a novice, or have some experience, this course will help you learn the fundamentals of social media marketing so that you can become a Social Media Marketing expert!

8. Social Media Marketing – Content Marketing Masterclass 2021

Instructor: Mark Timberlake and Philomena Timberlake
Platform: Udemy

This course will teach you how to build a solid social media marketing plan. By the end of this course, you will have a clear understanding of what it takes to market your business on social media. To succeed in today’s environment, it is essential that you can identify opportunities and develop content that your customers want on the channels they prefer.

9. Introduction to Social Media Marketing

Instructor: Anke AudenaertTop Instructor
Platform: Coursera

Social Media Marketing for Beginners is an online course that will teach you everything you need to know about social media marketing. If you want to learn all about this booming industry, then this course is for you!

10. The Complete Facebook Ads Course – Beginner to Advanced

Instructor: Daragh Walsh and Codestars by Rob Percival
Platform: Udemy

Learn how to use Facebook Ads for Business. This course will teach you the fundamentals of Facebook Ads and give you a step-by-step tutorial on how to create a campaign that will maximize your results. You’ll learn all the tools you need to make Facebook Ads work for your business.

11. Instagram Marketing for Businesses Course

Instructor: Benjamin Wilson and Entrepreneur Academy
Platform: Udemy

This course is for anyone interested in learning social media marketing. It will teach you how to create a visually appealing social media presence for your business and get the most out of your social media marketing efforts.

12. Instagram Marketing 2021 | Grow Organic Followers Naturally!

Instructor: Skyler Chase
Platform: Udemy

Instagram Marketing 2021 is a comprehensive Instagram marketing course that teaches you the right way to leverage Instagram for organic followings. This is one of the best courses to learn how to grow your Instagram following organically.

13. Make 6 Figures Fast with Facebook Ads (10 Pro Strategies)

Instructor: Nik Swami
Platform: Udemy

In this course you’ll learn all of the secrets to becoming an expert at Facebook Ads. Whether you’re looking to monetize your website or just want to make extra money, you’ll be able to learn how to increase your income significantly.

As a social media marketer, you will make use of many of the concepts taught in the courses above. Marketing is changing all the time and since there’s so much noise and so many different marketing channels, it’s difficult to stay on top of everything.

Term Definition: Social Media Marketing

Social media marketing is the promotion of a product or service on social networking platforms such as Facebook, Twitter, or Google+. Social media marketing allows businesses to reach potential customers and engage with them on a personal level.

Tl;dr – Ideas to Remember: Social Media Marketing

Social media marketing (SMM) is the use of social networks and social media platforms as marketing tools.
SMM includes activities like blogging, posting on Facebook and other platforms, and sharing content on social media.
Social media marketing is a very effective way to promote products and services, especially for small businesses.
Social media marketing can also be used to raise awareness about a cause or promote a non-profit organization.